Competitor Analysis
Competitor Analysis
Internet Competitor analysis online in both search marketing and Internet strategy is an assessment of the strengths and weaknesses of current and potential competitors. This is an essential part of your online strategy as Google can show no mercy if your competition is ahead of you. Online activity can be very commercially aggressive with a fixed number of positions on page 1 of Google. The Internet allows for Lexiconnect to assess a significant level of competitor website activity, though your online competitors may not be the same as your offline competitors.
To Increase Market Share Other Competing Websites Need To Lose Out
The Internet allows for several analysis tools which can compare your website and your strategy against those who commercially compete against you. Google page 1 has been a constant over the last ten plus years with the same number of positions available for your website content. The key element is to ensure that you master and understand each type of listing and occupy as many opportunities as possible. The current types of listing available on Google page 1 include:
- 10 Maximum Organic Listings - Free of charge based on quality, backlinks & heritage
- 10 Maximum Pay Per Click Listings - Auction based system whereby traffic is purchased
- 7 Maximum Places Listings - Free of charge geo tagging based on optimised content
- 7 Maximum Image Listings - Free of charge images based on optimised content
- 3 Maximum Shopping Channel Listings - A Google database based on product attributes
- 3 Maximum News Feed Listings - A Google RSS news feed system provided by media centres
- 3 Maximum Tweet Listings - Direct Application interface with search topics from Twitter
- 2 Maximum Video Channel Listings - In the main YouTube listings by volume market share
Competitor Analysis - A Maximum of 7 Images On Page 1 To Get Noticed
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.
