Danfoss

Company Background

Danfoss in the UK is part of the International Danfoss Group that is a leader in research, development and production of mechanical and electronic products and controls. Their products help to heat and cool homes and offices, refrigerate food and control production lines. In short, Danfoss contributes to the conveniences of modern life as well as to a safer cleaner environment. Their customer and business relationships occur within the UK market B2C and B2B sectors.

Partnership with Lexiconnect

Last year the Danfoss Group celebrated 75 years of business and as an international company who manufacture over 250,000 items every day. At Danfoss Heat Pumps UK in Sheffield their highly trained staff offer an unrivalled knowledge and experience in air and ground source heat pumps from 6kW to 160kW and systems in excess of 250kW.

A long standing relationship has been in place since 2007 when renewables were starting to gain recognition in the UK. A major Search Marketing Action plan has been implemented annually in order to promote the Danfoss brand and also increase awareness of Ground Source & Air Source Heat Pump technologies. The key components of our Internet Strategy include:

• Search Marketing Development
• UK New Business Development
• Partner Support for Business To Business Growth
• Partner Internet Strategy Within The Distribution Supply Chain

Internet Key Performance Indicator systems have been crucial to this project with the online demand being tracked along with the Danfoss market share. Several major Search Marketing developments have been implemented. For more information please contact us for a discussion by telephone, email or the enquiry form.