Google AdWords
Google AdWords
Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were $28 billion during 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google AdWords takes a level of knowledge and we have many years experience in campaign management.
Google AdWords Campaign Management From Lexiconnect
The largest campaign under our management is in excess of £30,000 per month. All of our clients utilise paid search marketing and we have a complete metrics system in place to verify the return on investment. Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. To get you started we offer a short video presentation which makes a point for you to consider search marketing.
What Is Google AdWords?
Google AdWords is the easiest way to advertise on the Internet. Creating your ad takes just a few minutes to a few hours normally and that's it. Everything else is managed automatically, ensuring your ad is only shown to people looking for what you have to offer. Now you're advertising to an audience that's already interested in you. We recommend that Google AdWords is established and managed as part of your overall Internet strategy and a component activity of search marketing.
How Does Google AdWords Work?
When people search in your territory (this is a global search marketing tool) for the products or services you provide ("Plasma Screens UK", or if they're already in England, just "plasma screens ") an ad for your business will appear above or beside their search results. Your business can also be marked with additional features offering additional site links, product items geographical information, helping it stand out to potential customers.
Who is Google AdWords For?
AdWords is for local, regional, national and international businesses looking for new business development opportunities online. It's for business owners who want the benefits of a targeted online ad campaign, without having to spend time managing it.
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information on Google AdWords please contact us for a discussion by telephone, email or the enquiry form.
