New Business Development
New Business Development
The Internet can and should play a major part of your new business development activities. In fact Lexiconnect has a methodology that is spread across three sections regarding website development and your longer term Internet strategy. A common activity for a new project would in the main focus on new business development with elements including search marketing and social media development. A normal stage two migration which would run in parallel with ongoing new business development activities would involve a focus on customer retention.
Three Areas of Your Internet Strategy
Our ongoing project work with your company and marketing campaign would initially focus on new business development opportunities. Often in years two and three (or sooner) there is a need to service new customers and subsequently retain their subscriptions to your brand. Lexiconnect call this phase 'servicing existing customers'. A third project area would see developments in communications and Internet technology. The three areas of activity are summarised:
- Internet Strategy for New Business Development
- Internet Strategy for Servicing Existing Customers
- Internet Strategy for Communications
Over the years our business model has been successfully implemented in over 200 businesses with each one now being a market leader in its field. Our formula is based on the implementation of Internet business strategy with specific ongoing actions, knowledge and consultancy in key areas.
- £2.3 billion is the amount of additional sales generated from our combined client base
- £1.1 million is the largest single order won by a Lexiconnect client directly from their website
- £575,000 was secured by a Lexiconnect client directly from their website during November 2011
The approach of Lexiconnect is to deploy a 12 month program as a standard with all clients and projects. This allows for the ongoing action plan to be measured against key performance indicators and a sensible project expenditure path. Our current portfolio includes both Large Enterprise (LE) and Small to Medium Enterprises (SME's) within the UK, EU and the USA. Contracts have been gained in both the Public and Private sectors across many sectors.