Online Market Research
Online Demand Analysis
A major component of an Internet strategy is to understand the online market that you are targeting. This will involve a real time analysis of keywords being utilised online by both B2B and B2C customer profiles. For example Lexiconnect knows how often its own name is typed into Google in the UK, the EU and beyond as we deploy software to provide this information. We break this analysis down in the three levels illustrated below. Many companies have less than a 0.1% market share of product and service keyword search terms. What is yours?
The High Street (Level 1), The Shop (Level 2) & The Cash Till (Level 3)
In effect, the high street (level 1) is the outside world, your website is the shop (level 2) and the cash till (level 3) is where the transaction occurs. Ask yourself these three questions in relation to your current Internet strategy and your future Internet investments:
- Level 1 - What is your keyword language, frequency, trend and volume?
- Level 2 - What is your internet footprint of your market sector?
- Level 3 - What are the conversions and engagement metrics from your footprint?
Online Demand Analysis - The Lexiconnect Financial Funnel
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.
