Email Marketing

Permission based e-mail marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it.

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This method is one of several developed by marketeers to eliminate the disadvantages of email marketing. At Lexiconnect we believe that this is the most appropriate method to promote your message by this type of media. Intended recipients must have "opted in" to receive additional information. The information supplied must be of a high quality in text and artwork.

E-mail Marketing & Best Practise

In 2002 the European Union introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient. In effect the "permission based" marketing method is the optimum system to implement.

  • Consider e-mail marketing as an integrated system with Social Media
  • HTML e-mails allow for integration with website development
  • Implement an e-mail tracking system for campaign success management
  • Create a 12 month plan and stick to it with regularity and consistent quality

All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.


Brand Development

Brand Development

Competitor Analysis

Competitor Analysis

Domain Acquisition

Domain Acquisition

Email Marketing

Email Marketing

E-Commerce Development

E-Commerce Development

Internet Consultancy

Internet Consultancy

Internet
Metrics

Internet Metrics

Internet Strategy

Internet Strategy

Google Applications

Google Applications

Mobile Applications

Mobile Applications

Online Demand
Analysis

Online Demand Analysis

Pay Per
Click

Pay Per Click Optimisation

QR
Codes

QR Codes

Search Marketing

Search Marketing

Search Engine Optimisation

Search Engine Optimisation

Social
Media

Social Media Optimisation

Website Analytics

Website Analytics

Website
Design

Web Design

Website Hosting

Web Hosting

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