You will have heard of the leading websites which offer social media networking including Facebook, Twitter, YouTube, Flickr and other "share this" technologies. Industry experts classify social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
Social media marketing programs usually focus on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user which then resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organisations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organisations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.