Search engine marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERP's) through the use of paid placement, contextual advertising, and paid inclusion.
Search engine optimisation (SEO) optimises website content to achieve a higher ranking in organic search results, for example, by incorporating specific keywords or links associated with the website. A key factor with search marketing is that it is one of the only "Permission Based Marketing" techniques available.
Depending on the context, search engine marketing can be an umbrella term for various means of marketing a website including with search engine optimisation, or it may contrast with search engine optimisation, focusing on just paid components. Our scope and definition of search engine marketing includes the following components which in some cases can provide several listings on page 1 in leading search engines:
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone or email, our full contact details are listed here.
