Your Internet strategy will tie together the creative and technical aspects of the Internet, including design, development, advertising, and sales. An Internet strategy should also refer to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimisation (SEO), email marketing, and Web 2.0 strategies (social media including Facebook and Twitter).
The images presented below will be familiar to most companies and it is suggested that you consider some or all of these within your Internet strategy in addition to search engine marketing and function software development. Lexiconnect understand, in real time how each one of the websites presented below can be effective within your business and your Internet action plan.
Other more practical aspects of an Internet strategy include security, hosting, software and technology deployed. Levels of knowledge transfer and training will be required to ensure that your corporate brand is protected and your website is safeguarded against internal and external risks.
There is no doubt that by having an effective Internet strategy in place your organisation will be well placed online. By implementing an ongoing cycle of analysis and review of all website related assets you are more likely to succeed online. Typical aspects that should be reviewed include:
We have many years experience within the provision of Internet consultancy and Internet strategy development. In all cases this is supported by cause and effect analysis to ensure that the ongoing development cycle is effective in achieving its objectives.
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.