In fact Lexiconnect has a methodology that is spread across three sections regarding website development and your longer term Internet strategy. A common activity for a new project would in the main focus on new business development with elements including search marketing and social media development. A normal stage two migration which would run in parallel with ongoing new business development activities would involve a focus on customer retention.
Our ongoing project work with your company and marketing campaign would initially focus on new business development opportunities. Often in years two and three (or sooner) there is a need to service new customers and subsequently retain their subscriptions to your brand. Lexiconnect call this phase 'servicing existing customers'. A third project area would see developments in communications and Internet technology. The three areas of activity are summarised:
Over the years our business model has been successfully implemented in over 200 businesses with each one now being a market leader in its field. Our formula is based on the implementation of Internet business strategy with specific ongoing actions, knowledge and consultancy in key areas.
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.