A common website analytics tool is called Google Analytics which provides information regarding intelligence on visitors, website traffic sources, content page activity and goals. If you operate an e-commerce website with an integrated payment gateway, reports will also provide financial transactions and conversion rates. In some instances custom reports can be created.
All of our client have a website tracking software application added to their websites. There are many features offered which allow for a comprehensive analysis of website and webpage activity. Most of our monthly management information reporting highlights key management data, which is sourced from Website Analytics. The illustration below shows typical data including date parameters, number of visitors, web page views, pages per visit, bounce rate, average time on site and the percentage of new visitors to the website. The example shown below covers a 8 month period from one of our clients.
Google Analytics shows you how people found your site, how they explored it and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions and make more money on the web. This guide can help you familiarise yourself with the main features of Google Analytics. To start using Analytics, sign in with your Google Account or contact Lexiconnect.
Google Analytics won't affect the performance or the appearance of your website and there are no extra files to host on your website. With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively. Google Analytics is for every business in the UK, EU, US and beyond. All of our clients has a system to track interactions with their business online.
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.