With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. This valued form of search marketing must be reviewed and managed on a regular basis. Lexiconnect manage all of our clients pay per click accounts with return on investment tracking system.
Among Pay Per Click providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest search engine operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. The PPC advertising model is not open to abuse through click fraud, as Google and others have implemented automated systems to guard against abusive clicks by competitors or other third parties. A presentation overview of each pay per click system offered is illustrated below.
Google AdWords is a service that lets you create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network no matter what your budget, you'll only pay when people click your ads.
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone or email, our full contact details are listed here.