With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. This valued form of search marketing must be reviewed and managed on a regular basis. Lexiconnect manage all of our clients pay per click accounts with return on investment tracking system.
Among Pay Per Click providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest search engine operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. The PPC advertising model is not open to abuse through click fraud, as Google and others have implemented automated systems to guard against abusive clicks by competitors or other third parties. A presentation overview of each pay per click system offered is illustrated below.
Google AdWords is a service that lets you create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network no matter what your budget, you'll only pay when people click your ads.
Yahoo! Search Marketing is a keyword-based "pay per click" or "sponsored search" Internet advertising service provided by Yahoo! Search Marketing also provides features such as geotargeting, ad testing, campaign budgeting, and campaign scheduling. Yahoo and Bing will be moving closer together during 2012 to compete with Google AdWords.
Similar to Google AdWords, Microsoft adCenter uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.