Management Information

A major component of an Internet strategy is to understand the online market that you are targeting.

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This will involve a real time analysis of keywords being utilised online by both B2B and B2C customer profiles. For example Lexiconnect knows how often its own name is typed into Google in the UK, the EU and beyond as we deploy software to provide this information. We break this analysis down in the three levels illustrated below. Many companies have less than a 0.1% market share of product and service keyword search terms. What is yours?

Your Website & Key Performance Indicators (KPI's)

Your business may operate key performance indicators across common aspects including financials, stock control, waste and staff performance. Lexiconnect can implement Internet metrics which will be key to the objectives of an Internet project. Some key performance indicators should provide aspects of the Lexiconnect financial funnel system that we offer including:

  • Online Demand - Is your sector growing or declining
  • Visitor Numbers - Traffic levels of your Internet footprint
  • Bounce Rates - Where visitors enter and leave immediately
  • Conversions - To enquiry, quotation and point of sale

Key Performance Indicators & Internet Metrics

Internet Metrics

All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.


Business Planning

Business Planning

Financial Funnel

Financial Funnel

Management Information

Management Information

Business Development

Business Development

Search Engine Optimisation

Search Engine Optimisation

Top 20 UK Websites

Top 20 UK Websites

Website Visitor Sources

Website Visitor Sources

User Experience

User Experience Design

Content Marketing

Content & Digital Marketing

Personalised Campaigns

Personalised Campaigns