Google Applications

Lexiconnect use Google's applications such as Adsense and Adwords to promote traffic as part of the internet strategy.

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Google Adwords

Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were $28 billion during 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google AdWords takes a level of knowledge and we have many years experience in campaign management.

Google AdWords Campaign Management From Lexiconnect

The largest campaign under our management is in excess of £30,000 per month. All of our clients utilise paid search marketing and we have a complete metrics system in place to verify the return on investment. Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. To get you started we offer a short video presentation which makes a point for you to consider search marketing.

What Is Google AdWords?

Google AdWords is the easiest way to advertise on the Internet. Creating your ad takes just a few minutes to a few hours normally and that's it. Everything else is managed automatically, ensuring your ad is only shown to people looking for what you have to offer. Now you're advertising to an audience that's already interested in you. We recommend that Google AdWords is established and managed as part of your overall Internet strategy and a component activity of search marketing.

How Does Google AdWords Work?

When people search in your territory (this is a global search marketing tool) for the products or services you provide ("Plasma Screens UK", or if they're already in England, just "plasma screens ") an ad for your business will appear above or beside their search results. Your business can also be marked with additional features offering additional site links, product items geographical information, helping it stand out to potential customers.

Who is Google AdWords For?

AdWords is for local, regional, national and international businesses looking for new business development opportunities online. It's for business owners who want the benefits of a targeted online ad campaign, without having to spend time managing it.


Google Adsense

These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. It should be noted that all Google AdWords accounts have AdSense enabled as a default.

Google AdSense Campaign Management from Lexiconnect

Google AdSense is a free program that empowers online publishers to earn revenue by displaying relevant ads on a wide variety of online content, including:

  • Site search results - Easily add a custom search engine to your site, and earn from ads on the search results pages
  • Websites - Display ads on your website that are suited to your audience's interests, and earn from valid clicks or impressions
  • Mobile webpages and apps - Connect your mobile users with the right ad at the right time as they seek information on the go

Earn from your content and under utilised domain names with Google AdSense

Contact Lexiconnect and sign up for a free AdSense account to access all of the following features:

  • Adsense For Content


    Display targeted ads on your website and earn from valid clicks or impressions
  • AdSense For Search


    Allow your users to search your site or the web, and earn from ads on the search results pages
  • AdSense For Mobile Content

    Display ads on your mobile site to users on the go
  • AdSense For Feeds


    Place relevant ads in your RSS feeds
  • AdSense For Domains


    Earn revenue from your unused domains with targeted ads
  • Google Affiliate Network


    Earn revenue when your users convert with cost per action advertising

All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone, email or the enquiry form.


Brand Development

Brand Development

Competitor Analysis

Competitor Analysis

Domain Acquisition

Domain Acquisition

Email Marketing

Email Marketing

E-Commerce Development

E-Commerce Development

Internet Consultancy

Internet Consultancy

Internet
Metrics

Internet Metrics

Internet Strategy

Internet Strategy

Google Applications

Google Applications

Mobile Applications

Mobile Applications

Online Demand
Analysis

Online Demand Analysis

Pay Per
Click

Pay Per Click Optimisation

QR
Codes

QR Codes

Search Marketing

Search Marketing

Search Engine Optimisation

Search Engine Optimisation

Social
Media

Social Media Optimisation

Website Analytics

Website Analytics

Website
Design

Web Design

Website Hosting

Web Hosting

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