Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were $28 billion during 2010. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google AdWords takes a level of knowledge and we have many years experience in campaign management.
All of our clients utilise paid search marketing and we have a complete metrics system in place to verify the return on investment. Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines consisting of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. To get you started we offer a short video presentation which makes a point for you to consider search marketing.
Google AdWords is the easiest way to advertise on the Internet. Creating your ad takes just a few minutes to a few hours normally and that's it. Everything else is managed automatically, ensuring your ad is only shown to people looking for what you have to offer. Now you're advertising to an audience that's already interested in you. We recommend that Google AdWords is established and managed as part of your overall Internet strategy and a component activity of search marketing.
When people search in your territory (this is a global search marketing tool) for the products or services you provide ("Plasma Screens UK", or if they're already in England, just "plasma screens ") an ad for your business will appear above or beside their search results. Your business can also be marked with additional features offering additional site links, product items geographical information, helping it stand out to potential customers.
AdWords is for local, regional, national and international businesses looking for new business development opportunities online. It's for business owners who want the benefits of a targeted online ad campaign, without having to spend time managing it.
These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. It should be noted that all Google AdWords accounts have AdSense enabled as a default.
Google AdSense is a free program that empowers online publishers to earn revenue by displaying relevant ads on a wide variety of online content, including:
Contact Lexiconnect and sign up for a free AdSense account to access all of the following features:
All activities are supported by our unique Internet Key Performance Indicator system, which monitors financial metrics and your return on investment. An ongoing relationship model is also deployed which means we would work together for a minimum of 12 months as joint owners of the Internet Strategy. For more information please contact us for a discussion by telephone or email, our full contact details are listed here.