Business Planning

Business planning for the Internet is an essential component of how to approach an ongoing project.

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All of our projects focus on a cost/return ratio benefit analysis with a target cost of sale being 6% of Internet based turnover. A typical project example for one of our clients would see an annual Internet investment of £12,000 which would have a target revenue figure of £200,000. The actual investment value is split into several Internet activities which looks to maximise the four sources of website visitor available.

  • Target annual investment cost of Sales 6%
  • Typical annual investment over 12 months £12,000
  • Typical annual qualified sales generated over 12 months is £200,000

Over the years our business model has been successfully implemented in over 200 businesses with each one now being a market leader in its field. Our formula is based on the implementation of Internet business strategy with specific ongoing actions, knowledge and consultancy in key areas. Though business plans have many different presentation formats, business plans typically cover five major content areas:

  • Background information
  • A marketing plan
  • An operational plan
  • A financial plan
  • A discussion of the decision making criteria

The approach of Lexiconnect is to deploy a 12 month program as a standard with all clients and projects. This allows for the ongoing action plan to be measured against key performance indicators and a sensible project expenditure path. Our current portfolio includes both Large Enterprise (LE) and Small to Medium Enterprises (SME's) within the UK, EU and the USA. Contracts have been gained in both the Public and Private sectors across many sectors.


Business Planning

Business Planning

Financial Funnel

Financial Funnel

Management Information

Management Information

Business Development

Business Development

Search Engine Optimisation

Search Engine Optimisation

Top 20 UK Websites

Top 20 UK Websites

Website Visitor Sources

Website Visitor Sources

User Experience

User Experience Design

Content Marketing

Content & Digital Marketing

Personalised Campaigns

Personalised Campaigns