... in a standardised format. RSS feeds can be read using software called an "RSS reader", "Feed Reader", or "Aggregator", which can be web-based, desktop-based, or mobile-device-based. The user subscribes to a feed by entering into the reader the feed's URL or by clicking a feed icon in a web browser that initiates the subscription process.
The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. RSS allows users to avoid manually inspecting all of the websites they are interested in, and instead subscribe to websites such that all new content is pushed onto their browsers when it becomes available. Your website could also have industry specific News Feeds keeping your online presence up to date and fresh. Three examples which are deployed in our client portfolio are illustrated below.
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